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Management & Leadership Seminars

Public Relations International Protocol and Events

REF: M12390  DATES: 9 - 13 Dec 2019  VENUE: Munich (Germany)  FEE: 4500  


In the world of international business, public relations affect all types of large and small organizations locally and internationally, whatever type of business, whether commercial, non-commercial, charitable or public sector. In this course we direct those who enter or aspire to enter international public relations The necessary and modern methods to create a successful public relations campaign.

The overall objective of the training course:

  • Identify the  importance of public relations in light of the new international challenges.
  • A detailed presentation of the external sources in general, which can be used to carry out international public relations work.
  • How to deal with global crises and disasters.
  • Etiquette rules locally and internationally.
  • Making use of the information capabilities of international business services.

Course content:
The first unit:Role of Public Relations:

  • The overall picture and general impression.
  • The  reflective image.
  • The current image and the required.
  • The  multiple and common image.
  • Knowledge and understanding.
  • Accept the situation.
  • Sympathy.

The second unit: Moral and Legal Aspects:

  • Ethical aspects.
  • Moral Behavior in the Oxford English Dictionary.
  • Charter of Practice and Institute of Public Relations (IPR).
  • Law and settlement of reputation.
  • Contracts and Commercial Fraud.
  • Copyright law or authorship.
  • The effectiveness of the law and continuity.
  • Ownership and transfer of copyrights.
  • Literary rights and licensing of work copies.
  • The right to deal with the employer and provide thanks.

The third unit: Sources of International Public Relations:

  • Public relations consulting firms.
  • Some international media organizations or The National press agency.

     The Independent Television contactor association.

  • Reasons for hiring an international consulting firm for public relations.
  • Public relations consultants association (PRCA).
  • Types consulting companies.
  • Advantages of using an international public relations consulting firm.
  • Disadvantages of using a consulting firm.

The fourth unit: Six points created by (Frank J fkins) to plan a public relations program:

  • Evaluate the situation.
  • determining the goal.
  • Select audience.
  • Choice of means.
  • Program Evaluation.
  • Budgets.

The fifth unit: Public Relations and Crisis Management:

  • What is Crisis Management?
  • How to adapt to the crisis?
  • Evaluation with maximum objectivity.
  • Planning and preparation.
  • Training and modification of the plan.
  • The end of the crisis and the PR team.

The sixth unit: Dealing with the international media:

  • Commander and the public.
  • Opportunities for media coverage by the media.
  • Use of documentary material.
  • UNITEL and World News Service (UNS).

 The seventh unit: Information Technology and Performance Improvement:

  • Information Network (Local International) Opportunities and Risks.
  • Email and how to deal with it.
  • The art of designing and preparing media materials.
  • Designing public relations pages on international information networks.
  • The art of public opinion and media by email.
  • Preparation of databases on international public relations.

The eighth unit: Public Relations and Rules of Protocol:

  • The nature of human beings and their human needs.
  • Reception skills and etiquette.
  • VIP styles.
  • Skills of preparing and drafting invitations and preparing for meetings and seminars.
  • VIP visits.
  • A practical laboratory in the management of international public relations.
9 - 13 Dec 2019
Munich (Germany)


Public Relations International Protocol and Events

Munich (Germany)

COURSE DATES: 9 - 13 Dec 2019
COURSE FEE: 4500  


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